VR based marketing has garnered far reaching impact for HBO, Tom’s, Mercedes, Etihad Airways, Coca Cola, Marriott, Oreos, Lipton and many more. While some brands chose to provide an on-ground VR experience, others went for broader experience at home, on computers and smartphones.
Meraki VR Studio is proud to announce the selection of three of its films at the ongoing London Indian Film Festival. Meraki’s latest film ‘Shower with Me?’ had its international premiere at the festival. Directed by Meraki’s Co-founder and Creative Head, Sairam Sagiraju, ‘Shower with Me?’ elicited screams of horror as the viewers braved the spooky VR experience.
Virtual Reality, or VR as it better known, has really taken the world by storm. After the advent of digital video which made storytelling accessible to all, VR marks the next paradigm shift that really allows filmmakers to evoke one of humanity’s most elusive emotions in viewers: empathy.
Virtual Reality has finally come of age in the 2010s. However, people have already begun to reach the limitations of “traditional” VR as we know it. Therefore, the next generation of VR has arrived to address those criticisms.
Virtual Reality is definitely the technology buzzword that is the most relevant in today’s world. Large corporations like Facebook, Microsoft, and Google, all have vested interests in VR. While the technology itself has existed since the 1990s, it finally came of age in a consumer electronics form in the late 2010s.
Meraki Studio is proud to announce that it is the newest member of the global new media technology collective, the VR/AR Association.
Meraki Studios proudly announces their partnership with Hypercollective to create new and innovative entertainment content utilising cutting edge VR and new media technologies.
For 50 years now, CES (a global consumer electronics and consumer technology tradeshow) has been the launch pad for new innovation and technology that has changed the world. This year, more than 3,800 companies around the world featured their latest gadgets for the whole week in January at Las Vegas, Nevada, of which virtual reality constituted a big part.
2017 can be a year of firsts for compatible hardware with the VR headset, especially HTC’s Vive. With HTC’s open sourced tracking system, anyone can start constructing peripherals and fixtures that can work with the Vive.
2016 witnessed the quick elevation of VR from a novel technology to an art form. It has moved on from just being read about to now appearing in stores and at homes.
Virtual reality headsets are branded by the devices that power them. Current virtual reality headsets are typically either mobile or PC based. Both types of headsets come with their own experiments, benefits, and shortcomings.
Lufthansa introduced virtual reality (VR) as a marketing strategy which enabled people to experience what it is like to fly on Lufthansa just before they board a jet.
As a versatile studio, Meraki uses Virtual Reality for diverse verticals that include entertainment, sports, films, news and documentaries. Sales has been our latest addition, where we have used VR to improve companies’ bottom lines significantly.
With Oculus Rift, Samsung’s VR Gear and HTC Vive making splashes, it’s become important to look at the future of VR tech. It is no longer difficult to see a future where VR is popular if not ubiquitous.
There are industries that are sure to be affected and where the change might be significant enough to signal a change in the way we live.
Virtual reality technology is set to become the most powerful tool in real estate marketing developments. This year, the technology is projected to gain more conventional acceptance in the market, which has led many realtors and tech companies to see VR headsets as the key sales tool. This projects a major leap for the real estate industry. A fully immersive, head mounted virtual reality experience will replace the interactive video tours that sometimes used VR, but never a photo-realistic experience.
Virtual Reality (VR) works in magnificent ways depending on how good and profoundly it has been explored by the user. Virtual Reality (VR) gives that very fantasy, the wings of reality; it gives the user the real life experience of getting teleported to that dream destination leaving behind all the hassles and indulging in the travel and culture of that place. Now you must be wondering how is that possible? Let us guide you further on this spectacular journey of Virtual Reality (VR).
The digital age has bridged the gap between businesses and customers with social media, display advertising and e-commerce. New technologies are constantly being developed to fulfill the dynamic needs of content hungry consumers. Industry experts note 2016 as the breakthrough year for VR, for the major shift it is bringing in the market of content creation and experience.
While my father’s interest in cricket survived through the decades, I couldn’t carry mine into adulthood. The advancements in media, from radio to television to High Definition have enriched my father’s cricket watching experience through the years.