Virtual Reality is definitely the technology buzzword that is the most relevant in today’s world. Large corporations like Facebook, Microsoft, and Google, all have vested interests in VR. While the technology itself has existed since the 1990s, it finally came of age in a consumer electronics form in the late 2010s.
The marketing domain has not wasted any time in identifying the potential benefits of using VR as the technology that will take it into the future. Brands and companies from all over the world have already demonstrated how powerful “experiential marketing” can be. VR has the ability to involve people in a story and an experience that no other technology at present can mimic.
In April of 2017, Greenpeace launched Virtual Explorer, a VR based app, and showcased two films using 360 degree video, one featuring the Amazon rainforest and the other the Arctic Ocean, to raise awareness about environmentalism and global warming.
Standard Chartered also recently launched its “Inside Anfield” campaign that allowed Liverpool FC fans to experience what it is like inside the changing rooms of the legendary football team. The video also featured legends like John Barnes and Robbie Fowler, and has a speech by team manager Jurgen Klopp.
India based Meraki Studio also executed a stunning marketing campaign for TIRUN Travel Marketing, the India branch of Royal Caribbean Cruises, when it designed a VR application that allowed people to experience what it would like to take a luxury cruise trip. Virtual Reality in India has definitely caught up with the rest of the world! The Virtual Tour can be experienced here.
VR Experience of a Royal Caribbean International Cruise ship